It has been argued that behavioural models of technology acceptance do not serve equally across cultures. The missing link between utaut and diffusion of innovation theory achilles kiwanuka international medical and technological university, dar es salaam, tanzania corresponding author. Moreover, utaut2 includes a new relationship between the facilitating conditions and the intention to use. The unified theory of acceptance and use of technology utaut combined. Many studies in different domains have adopted the utaut model, including 3g.
In the low voluntariness environment, actual use was associated with. The adapted utaut model explained the intention to use better than the. An application of the utaut model for analysis of adoption of. A ssociation for i nformation s ystems research paper issn. The utility of the utaut model in explaining mobile. Moderating effects of voluntariness on the actual use of.
The unified theory of acceptance and use of technology utaut is a technology acceptance model formulated by venkatesh and others in user acceptance of information technology. Utaut construct from 4 variants which is performance expectancy, effort expectancy, social in. The use of unified theory of acceptance and use of technology to. Acceptance and use predictors of open data technologies. Pdf unified theory of acceptance and use of technology. Since the development of utaut, this model has been used. The utaut has four core determinants that influence behavioural intention bi to use a technology.
Social influence, voluntariness, experience and the. Besides the constructs stated in table 1, four other variables age, gender, experience and voluntariness of use moderate the relationships suggested. Gender, age, experience, and voluntariness of use are posited to mediate the impact of the four key. Applying the utaut to understand factors affecting the use. It has been a decade since utaut was first introduced. Subsequent validation of utaut model in a longitudinal study resulted 70% of the variance in behavioral intention bi and above 50% in actual use. Applying the utaut to understand factors affecting the use of. Therefore, in this study using the utaut method to analyze the acceptance and use of. Theory of acceptance and use of technology utaut model venkatesh et al 2003. Unified theory of acceptance and use of technology is theory. Lmsenabled blended learning utilization in distance.
Also, external variants which is gender, age, experience and voluntariness of use. Utaut also considers the moderating variables gender, age, experience, and voluntariness of use are essential in understanding the effect of users characteristics on the technology adoption. Applying the utaut to understand factors affecting the use of english elearning websites in taiwan paul juinn bing tan1 abstract the evolution of the internet diminishes learnings limits on time and location and attracts more and more students to learning websites or online learning environments to pursue their chosen studies. Since the development of utaut, this model has been used several times with different theories and also extended with the addition of new constructs to assess a range of technologies in various contexts with the involvement. An application of utaut model for acceptance of social.
Performance expectancy effort expectancy social influence facilitating conditions behavioral intention use behavior gender age experience voluntariness of use figure 2. A prominent tam is the unified theory of acceptance and use of technology utaut, which is however insufficiently validated in culturally diverse settings. Acceptance of technology and its impact on teachers. An application of utaut model for acceptance of social media. Analysis of factor affecting in unified theory of acceptance and use of technology utaut ehealthcare of government hospitals in thailand. This paper extends the unified theory of acceptance and use of technology utaut to study acceptance and use of technology in a consumer context.
May, 20 this study sets out to apply and test the unified theory of acceptance and use of technology utaut, to examine the factors influencing healthcare information technology it services. A parallel research stream emphasizes voluntariness, a key social influence and contextual variable, as a critical factor in information technology it adoption, but pays little attention to its role in tam. The model attempts to identify the relationship between social norms, management support and moderating factors voluntariness and experience. Additionally, the model assumed that the factors such as age, gender, experience and voluntariness to use greatly moderate the effect of key parameters 7. The eight factors which directly influence the acceptance and use of mobile phones for browsing were named as follows. Alawadhi and morris 2008 investigated the adoption of egovernment services using utaut, the survey was carried out on 880 students revealed that performance expectancy, effort expectancy and. Applying the utaut to understand factors affecting the use of english elearning websites in taiwan show all authors. Unified theory of acceptance and use of technology viswanath. This study uses the utaut model unified theory of acceptance and use of technology representing performance expectancy, effort expectancy, social influence, facilitating conditions and behavioral intention. Acceptance and use of electronic library services in ugandan. Factors influencing health information technology adoption in. The theory considers factors that influence behavioural intention and use behaviour of technology. Using the utaut model to analyze students ict adoption eric.
Sumalee krueklai,supaporn kiattisin and adisorn leelasantitham. Acceptance and use of technology utaut structural model, with the coi. Company staff intention to use rfid technology in fashion. Factors influencing health information technology adoption. Analyzing the use of utaut model in explaining an online. J ournal of the a ssociation for i nformation s ystems. Since consumption in the consumer environment is always voluntary, utaut2 eliminates voluntariness of use as a moderating variable. Prior research has shown the importance of the abovementioned four constructs of the utaut model of venkatesh et al.
Voluntariness does not moderate technology context according to utaut venkatesh et al. The studies of unified theory of acceptance and use of. The utaut model originates from technology acceptance model tam 15 and both models are further discussed in sections 2. Acceptance of mobile phone in nigeria for internet access. The study revealed important relationships among facilitating conditions, voluntariness of use and use behaviour of lmsenabled blended learning such that facilitating conditions predicted voluntariness of use and actual use behaviour. Technology acceptance models tams include technology use behaviour, use intention, individual believes about technology use, and several context variables as moderators. Adoption, ecommerce, framework, nigeria, unified theory of acceptance and use of technology utaut model. Based on the unified theory of acceptance and use of technology utaut, this study establishes a theoretical model that includes five explanatory variables of the online purchase intention. Perspectives of students behavior towards mobile learning. In the utaut model, performance expectancy, effort expectancy, and social factors have direct effects on behavioural intention, which along with facilitating conditions have direct effects on use.
Factors affecting the adoption of healthcare information. Unified theory of acceptance and use of technology wikipedia. The utaut is a definitive model that synthesized what is known and advances cumulative theory while retaining a parsimonious structure. Reexamining the unified theory of acceptance and use of. This study contributes to the existing body of knowledge on technology acceptance theory by determining if the utaut constructs and the additional constructs voluntariness of use, perceived playfulness, and selfmanagement of learning are factors in community college.
Consumer acceptance and use of information technology. A survey methodology was used to gather data, whilst spearman correlation technique has been used to analyze them. Many studies in different domains have adopted the utaut model, including 3g mobile communication 27, 28. This study aims to extend technology acceptance model tam to suit in a developing country context. For tests of the universal theory of technology acceptance and use utaut, the variables performance expectancy, effort expectancy, and social influence were classified here as pu, peou, and sn, respectively. Lmsenabled blended learning utilization in distance tertiary. Scale development and empirical tests an integrated framework to measure students behavioural intention. A structured questionnaire was developed and distributed to healthcare representatives in each province surveyed in thailand. The theory holds that there are four key constructs. Pdf a metaanalysis of the role of environmentbased.
Table 1 provides a summary of the source of each utaut construct, with a description and the model from which each construct was derived. Analysis of factor affecting in unified theory of acceptance. One of the most important factors for the success of health information technology it implementation is users acceptance and use of that technology. Unified theory of acceptance and use of technology utaut5 using these eight determinants in utaut, it is evident from the literature that utaut is able to explain. In this paper, we compare the utility of modified versions of the unified theory of acceptance and use of technology utaut model in explaining mobile learning adoption in higher education in a developing country and evaluate the size and direction of the impacts of the utaut factors on. Furthermore, four significant moderating variables were identified. A metaanalysis of the unified theory of acceptance and. The utaut aims to explain user intentions to use an is and subsequent usage behavior.
A decade of validation and development conference paper pdf available december 2014 with 8,347 reads how we measure reads. Resulting from the evaluation and comparison of the above models, venkatesh, et al. The results of this study have provided preliminary supports of moderating effects of voluntariness on the use of ehr by allied health professionals. Utaut2 eliminates voluntariness of use as a moderating variable. Analyzing the use of utaut model in explaining an online behaviour. The theory holds that four key constructs performance expectancy, effort expectancy, social influence, and facilitating conditions are direct determinants of usage intention and behaviour venkatesh et. Our proposed utaut2 incorporates three constructs into utaut. Gender, age, experience, and voluntariness of use are the moderators, which have no. Mar 17, 2020 the study revealed important relationships among facilitating conditions, voluntariness of use and use behaviour of lmsenabled blended learning such that facilitating conditions predicted voluntariness of use and actual use behaviour. Using the utaut model to analyze students ict adoption.
Individual differencesnamely, age, gender, and experienceare. Electric vehicles and factors that influencing their. The unified theory of acceptance and use of technology utaut is a little over a decade old and has been used. Different factors were identified to be associated with actual use. The technology acceptance model tam asserts that ease of use and usefulness are two primary determinants of behavioral intention and usage. We did not consider the moderating effect of gender, age, experience, and voluntariness in this study. Since consumption in the consumer environment is always voluntary, utaut 2 eliminates voluntariness of use as a moderating variable. Internet banking adoption a thesis submitted for the degree of doctor of philosophy by kholoud ibrahim alqeisi department of marketing and branding, brunel university. The unified theory of acceptance and use of technology utaut has been widely used in research involving adoption and acceptance of technologies. The authors of utaut combined eight competing theories of technology acceptance including the diffusion of innovation theory. Utaut to study acceptance and use of technology in a consumer context.
According to utaut, four factors influence use of english elearning websites. A conceptual framework of a modified unified theory of. Utaut omits an important aspect of attitude of individuals towards the technology 2,20, yet. The moderators are gender, age, experience, and voluntariness of use. Acceptance and use of electronic library services in. It behavioral intentions and use behavior include performance expectancy, effort expectancy, social influence and facilitating conditions 7. A metaanalysis of the unified theory of acceptance and use. Previous works that have used utaut are briefly discussed in the following paragraphs. Unified theory of acceptance and use of technology utaut. Habit, facilitating conditions, and intentions to use are significantly related. This study sets out to apply and test the unified theory of acceptance and use of technology utaut, to examine the factors influencing healthcare information technology it services. The unified theory of acceptance and use of technology utaut is a little over a decade old and has been used extensively in information systems is and other fields, as the largenumber of citations to the original paper that. Pdf unified theory of acceptance and use of technology utaut. Research article open access assessment of the social.
Performance expectancy, voluntariness and use behavior according to utaut model venkatesh et al. New to the utaut, but not to it acceptance research generally, is the modeling of facilitating conditions as one determinant of bi. In the field of information systems, many researchers have found that information. Towards the integration of culture into the unified theory of. Towards the integration of culture into the unified theory. Moderating effects of voluntariness on the actual use of electronic. The utaut aims to explain user intentions to use an information system and subsequent usage behavior. Perspectives of students behavior towards mobile learning m. A decade of validation and development conference paper pdf available december 2014 with 8,231 reads how we measure reads.
Een tool voor acceptatieonderzoek naar it radboud universiteit. Prior research has shown the importance of the above mentioned four constructs of the utaut model of venkatesh et al. Compatibility utaut cutaut bouten 37 integrated compatibility beliefs developed by karahanna, agarwal 38 into the utaut model developed by venkatesh, morris 12 to improve the explanatory power of the utaut model. Compatibility utaut c utaut bouten 37 integrated compatibility beliefs developed by karahanna, agarwal 38 into the utaut model developed by venkatesh, morris 12 to improve the explanatory power of the utaut model. One of the most important factors for the success of health information technology it implementation is users acceptance and use of. The utility of the utaut model in explaining mobile learning. Moreover, utaut 2 includes a new relationship between the facilitating conditions and the intention to use. Our proposed utaut2 incorporates three constructs into.
713 265 881 879 411 493 1545 127 534 776 508 721 163 1471 829 1411 150 1543 1273 1374 169 1428 1210 1100 759 820 1088 991 1518 1219 470 835 121 368 1466 789 1026 1120 1472 160